EverSpark is a condom parent brand that needed three different sub-brands to specifically target three different audiences. The three sub-brands are Experity, Luscious, and Lifted. The parent brand EverSpark values high-quality products, sustainability, and integrity. The sub-brand Experity targets older men looking to get back in the dating game, Luscious targets middle-aged working moms and Lifted targets young country boys.